We want to have the behavior of traditional animal protein, whether in texture, flavor or appearance.

We want to be an alternative choice for everyday life, thus reducing the consumption of animal protein.

Mindset is the question being innate to the meal:

"Do I make meat, fish or vegetable protein today?"

We don't want to be the healthiest, we want to be Juicy, Crispy and Tasty!

We want to be a meal alternative that encourages consumers to choose a vegetable protein dish over the traditional one, in a restaurant or in our homes.